Julia Johnson Staff Writer
Lewis and Clark Community College now offers the New Media Technologies Certificate of Completion program. It’s designed to help students interested in working with creative technology but are not sure which program they want to pursue.
New Media Technologies I and II (MDIA 131 and 132) are two introductory classes which are made up of eight modules. Each module covers different technology-based programs offered at L&C.
While enrolled in the program, students’ elective choices will be courses that will count toward a chosen Applied Associate’s Degree, as well as the New Media Technologies Certificate Program.
The process to add the program to the approved curriculum could not be completed until the July before the Fall 2014 semester began. This caused difficulty in marketing the certificate program and corresponding courses to incoming freshmen who the course is primarily intended for.
As a result the course, New Media Technologies I, offered this Fall semester, only had one person enrolled and was canceled.
Now that the certificate program has been approved, it can be marketed much more effectively and hope to increase enrollment for the spring and following fall semesters.
“We’re fortunate to be hosting many high school guidance counselors here at Lewis and Clark in the spring and can give them more information about the new certificate program so they can inform their students,” Program Coordinator, Steve Campbell said.
One of the program’s new classes, Social Media Marketing (MKTG 240), has had nearly full enrollment this fall semester despite poor enrollment in New Media Technologies I.
MKTG 240 is offered online only this semester and is a component of many new and existing degrees and certificates offered at L&C.
To obtain the new Social Media Management certificate, students are only required to take MKTG 240 and Issues in E-Commerce and Social Media (BUSN 161).
Students who receive the Social Media Management certificate or New Media Technologies certificate will also be given the other since requirements for both certificates consist of the same classes.
The Social Media Management certificate program can be applied to a much broader base of careers. Its versatility may account for the successful enrollment figures of the first class offered in the certificate.
“I am enthused about this course and I am applying the lessons in real time in both my job and my personal life. After all, we’re all marketing ourselves all the time,” Paige Allen, Media Information Specialist and Social Media Marketing student said.
If enrollment requirements are met, New Media Technologies I and II will be offered every Fall and Spring and students can take classes in any order.
Students interested in taking MDIA 132 this spring can email Steven Campbell at firstname.lastname@example.org or speak with an academic advisor for more information.
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